Welcome

Hi! I'm Clara. I work at the intersection of engineering and design, researching, strategising and building products with a deep commitment to inclusion.

Art, Science and Philosophy highly influence my work.

Thanks for stopping by.

Product Quantum Literacy Research & Strategy Culture & Technology
Selected Works & Speculations
01
Quantum Face Filter
Speculative Design Quantum Interface Interaction Prototype
2023 – ongoing 02
Sound Has Context
with Sociability
Digital Qualitative Research Feature Proposal Accessibility Tech
2025 03
Product Innovation Strategy
with Bang & Olufsen
Consumer Electronics Mixed Method Research Data Analysis Concept Recommendations
2022
About

Clara
Astigarraga

Trained in Industrial Engineering at UPM in Madrid and Design & Innovation Management at UAL in London, I started to work hands-on with products first in consumer electronics and later in tech.

My background across disciplines means I'm fluent in data, technical and creative languages, which allows me to bridge engineering and design teams. Inclusion has been central to my work, both in research and strategy, across gender and disability.

Outside of product work, I'm drawn to art, philosophy and science, which greatly shape how I think about technology, people and products.

Based between San Sebastián and London.

Technology startup that organises the world's accessibility information to remove barriers for disabled people.

  • Led a small research team driving insight-to-product alignment across early and late-stage product
  • Collaborated with Design and Engineering to translate findings into product iterations, new features, content improvements, and data workflows for scalability
  • Identified frictions informing roadmap decisions and product-market fit
  • Drove business engagement and community outreach

Developed advanced research capabilities at the intersection of design, innovation, and business strategy: qualitative and quantitative research, foresight, trend research, speculative design for innovation, culture-tech relationships, and philosophical questions around identity in technology.

  • Thesis — Gender Inclusive Approaches in High-Tech

Global luxury-lifestyle consumer electronics brand creating products that push the boundaries of audio technology. Worked with cross-functional teams across the full product lifecycle from discovery through delivery.

  • Led a mixed methods research project with +400 users and +10 experts, informing innovation in a product category
  • Conducted market trends, competitive analysis, user research, and design insights to inform product decisions
  • Delivered actionable value propositions, roadmap contributions, and go-to-market strategies
  • Conducted thorough testing and evaluation of competitor products
  • Facilitated workshops with senior leadership to define portfolio strategy
  • Supported successful launches including Beosound Explore and Beoplay HX

Multidisciplinary training in analytical problem-solving across technology, business, and systems design.

  • Strong foundations in process optimisation, product development, and computational analysis
  • Thesis (9.7/10) — Product innovation strategy for Bang & Olufsen
  • Quantum Excellence, Qiskit Global Summer School — IBM (2025)
  • Creative Quantum Computing — IBM Quantum & CCI (2024)
  • Product Management Fundamentals — PMI (2024)
  • Gender Inclusive Approaches in Technology — CCI (2024)

I would love to chat with you!

Send me an email at clara.astiochoa@gmail.com
or find me on LinkedIn